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The web site atdoftucson.com states the following, "Your connection for your auto customizing and sign needs." We noticed that the webpage also stated " Look at vehicle specific graphics." It also said " Now available thru ATD of Tucson. All stripes can be ordered and professionally installed to make your vehicle stand out. Treat yourself or get one as a gift for a friend or family member. Call today for pricing, ordering and to schedule your appointment. With both in-house and mobile sign services, we can fill all of your information and advertising needs." The header had tucson as the highest ranking optimized keyword. This keyword is followed by arizona, az, and southwest which isn't as urgent as tucson. The other words atdoftucson.com used was 3m. Sharpline is included but might not be understood by search engines.